In giant letters we are informed
BEHIND HERE, MEN EARN THEIR BOWTIME
Now, brand identity is important. Positioning yourself in the mind of the consumer is vital. Their aspirations must be your product, and it's vitally important that you get the right people to be doing the aspiring.
Strongbow: The drink of choice for those who earn their living sucking off tramps for pennies behind advertising hoardings.
I'm off for a pint or two right now. And then some Strongbow.