No, not this, numbnuts, this. It's dead important: it's about the interwebs ((c) Iain Dale, pat. pending).
If you were already here I wouldn't need to tell you to read the thing in front of you would I? Your eyes are already being dragged unwillingly over the text, your reptilian brain trudging towards the end of the sentence with all the enthusiasm of a gulag worker who knows his next shift is with Alexandr Solzhenitsyn.
Anyway, I was characteristically behind on the greatest scandal of our blogging times, until I found out about it from Laurie Penny, but The Quail seems to be spot on, and very funny to boot. Go read it.